Discover how using first party, seller-defined strategies prepares publishers for SPO that focuses on optimization and strategic partnerships.

Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience

Despite Google’s latest delay we must continue to prepare for a largely ID-less future whilst maintaining a pragmatic approach

Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement

Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative

Here’s how the sell-side is uniquely positioned to help brands curb ad quality issues such as repeat ads and improve ad delivery.

Atmosphere Will Leverage SpringServe’s Ad Serving Technology to Deliver High Quality Video Ad Experiences in Public Spaces  SpringServe,the leading independent TV ad serving platform, today announced a strategic integration with Atmosphere, the worldwide leader in streaming TV entertainment for businesses. SpringServe will power Atmosphere’s video-centric digital out of home (DOOH) inventory. SpringServe’s ad serving technology […]

Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.