Analyst firm recognizes company’s streaming channel strength and demand facilitation expertise New York – November 4, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, was recognized with the highest score in the current offering category of the ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The report, authored […]

In the ever-evolving world of programmatic advertising, the ability to stand out isn’t easy. Magnite, the largest independent sell-side advertising company, received the highest score in the current offering category among ten platforms evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. Setting the Standard in the Programmatic CTV Ad Space Among the factors […]

Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

At Advertising Week NY 24, execs from Magnite, KINESSO, Samsung Ads, and Warner Bros. Discovery discussed the present and future data opportunities in streaming TV.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Magnite’s SpringServe ad server and Streaming SSP to manage direct and programmatic monetization of DGO streaming platform São Paulo – September 10, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced that the strategic alliance signed with DIRECTV Latin America in early 2024 tripled advertising volumes and impressions during Copa América matches […]

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future.