Seasoned Data Engineers Join Leading Independent SSP

Learn out more about the journey of New Zealand’s biggest publisher from IO to programmatic using Magnite’s CTV platform.

Learn about Local Now and their local approach to content, advice they have for buyers, and their predictions for the future of streaming and FAST services.

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Quigley-Simpson selects Magnite as preferred SSP; signs upfront-style omnichannel commitment, with a focus on CTV

This allows Magnite to start managing the placement of ads displayed in a catalog of ad-supported independent films, series and videos offered by NetMovies.

Magnite, the world’s largest independent sell-side advertising platform, announced the acquisition of SpringServe, a leading ad serving platform for CTV.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Appoints New Technology and Sales Leaders Effective July 1;
Strengthens Ability To Serve Clients Across All Formats, Including CTV