Discover how 51ToCarbonZero empower a sustainable media industry through innovative tools, expert advisory, and collaboration.

Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

Our recent research, ‘Streaming TV’s New Era,’ highlights how consumer viewing habits are reshaping the landscape and how ads power streaming’s future in Australia and New Zealand.

Generative AI and tools such as ChatGPT and DALL-E are just the latest example of how Artificial Intelligence (AI) is automating once manual processes. In digital media for instance, AI has been applied to a range of media buying and selling workflows to enable cost savings, efficiencies as well as more intelligent audience and creative […]

Implementation of SpringServe has helped YTV achieve revenue uplift and maximize operational efficiencies TOKYO – June, 19, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped […]

Hear from Initiative’s Carl Strum to learn how contextual data and content object signals are impacting CTV/OTT ad buying strategies.

Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.

Magnite has partnered with Google’s Display & Video 360 instant deals, a programmatic solution that simplifies the setup and activation of ad campaigns while leveraging sell-side data from Magnite.