Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

[…] deliver a wide variety of content to homes in 4k format. The company also controls Torneos y Competencias in Argentina and Colombia. For more information, please visit: www.vriocorp.com Vrio escolhe soluções programáticas da Magnite e parceria transforma streaming da Copa América em case de sucesso Ad server SpringServe e tecnologia sell-side para publicidade em […]

[…] at EssenceMediacom, highlighted that brands have embraced video streaming in their media strategies driven by the scaled opportunity and the benefit of addressability.  “We get lots of questions on incremental reach over walled gardens and how to reach audiences,” said Jones. “The benefit of addressability on streaming means we can go after specific geos […]

[…] they do need a scaled technology company to partner with. MZ: What’s so exciting about retail media is that the retailers just got fed up with what wasn’t happening. Their thought was, “I want to drive an outcome with my own data.” So, I think it creates a compelling driver for the industry to […]

[…] Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and […]

[…] a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About VIZIO Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements […]