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Press

Rakuten Advertising Adopts SpringServe Tiles to Strengthen Impact of Ad-Supported Campaigns on Rakuten TV

[…] for consumers and businesses, with a focus on e-commerce, fintech, digital content and communications. Rakuten is the official partner for the NBA’s Golden State Warriors and the Davis Cup.  Download logo and brand guidelines here:  https://rak.box.com/s/2g1t15aq5u2gb2mje92taap3vgz27ky5 Contact: SpringServe: Kar Yi Lim klim@magnite.com Rakuten TV: Fabiana Cumia – Communications, PR & ESG Director, Rakuten TV fabiana.cumia@rakuten.com

Press

Visoon Chooses Magnite and SpringServe for CTV Monetisation in Germany

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, and SpringServe, the leading independent ad serving platform now part of Magnite, today announced that Visoon will complement their existing ad tech stack with Magnite and SpringServe to enable more efficient transactions across CTV and Big-Screen video.

Press

Introducing Magnite Access, An Omnichannel Audience, Data and Identity Suite

Magnite, the world’s largest independent sell-side advertising company, today introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners–and their advertising partners–to maximize the value of their data assets.

Press

Magnite Launches ClearLine, Giving Ad Agencies a New, Efficient Route to Premium Video Inventory

[…] place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Magnite disclaims any obligation to update these forward-looking statements to reflect future events or circumstances. Media Contact: Magnite Charlstie Veith cveith@magnite. com Investor Contact: Magnite Nick Kormeluk nkormeluk@magnite.com

Press

Live Sports Streamers More Receptive to Ads Than Traditional TV Watchers According to New Research From Magnite

AUCKLAND –  July 8, 2022 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in New Zealand” that found sports streamers are more responsive to advertising than traditional TV watchers, with many stating they often remember the ads seen […]

Press

Magnite Closes SpotX Acquisition

[…] our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.  Investor Relations Nick Kormeluk 949-500-0003 nkormeluk@magnite. com Media Relations Charlstie Veith 516-300-3569 cveith@magnite.com

Blog

Evolving Your Data Strategy: Privacy and Personalization United

[…] strategy is the best way to meet your campaign objectives. Advertisers need to invest in their data strategies and closely collaborate with supply-side partners to fuel data-driven personalization. For more information on how to future-proof your audience strategy, download the Advertiser’s Guide to Audience Data or reach out to contact@magnite. com.  Download the Guide Now

Press

LG Ad Solutions Renews Global Partnership with Magnite

[…] driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home. Media Relations Kar Yi Lim klim@magnite. com Investor Relations Nick Kormeluk nkormeluk@magnite.com 949-500-0003 

Press

Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising

[…] markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com. ### Media Contacts: Magnite Megan Hughes, mhughes@magnite.com Spectrum Reach Andrew Russell, andrew.russell@charter.com

Blog

Streaming TV’s New Era in SEA: Top Five Takeaways for Brands

[…] long period of 30 minutes or more, and 96% report that their viewing is intentional, meaning that they make a point of watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until […]

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