[…] regarding employees’ experiences at Magnite. How did you first break into ad tech? It happened by chance, actually! My background in tech recruiting started over 20 years ago, working on the staffing agency side. Then, in 2013, I transitioned to working internally at internet tech companies. My first introduction to ad tech was when […]

[…] evident in the amount of time consumers spend watching content each day, where almost half (44%) of viewers are streaming more content than they did a year ago. In contrast, viewers spend 51 minutes each day on social media, mostly watching short-form videos that are a few minutes long or less.  Not only are […]

[…] closer to the audience and their listening behaviors.  Ultimately, CTV and audio have much in common: they’re both winning greater audience share and engagement. While five years ago, these channels may have been a “nice-to-have,” they’ve both become staples of any sound marketing mix — brands simply can’t optimize their reach without them.  Looking […]

[…] for people looking to learn more about ad tech/your particular department? Ad tech is so much more integral to people’s everyday lives than it was 10 years ago. Oscar-nominated films can now be found on streaming platforms that offer ad-tier subscriptions. Ad tech is at the Oscars! It will only become easier for people […]

[…] done in close collaboration with the Business Intelligence team. Talk about a recent project that you’re proud of yourself and your team for accomplishing. Over a year ago, we launched a project to develop a more comprehensive view of our audience vendor business by consolidating large datasets into a single source for broader insights. […]

[…] on 2023. Early insights from Adobe Analytics show record Black Friday spending online of $10.8 billion in purchases, an increase of more than 10% over a year ago. “To make the most of Q4, advertisers should strategically harness TV Streaming’s strengths. Focus on seizing holiday demand by aligning ads with peak search activity and […]