Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

[…] software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. Contact Kar Yi Lim klim@magnite.com

Magnite’s Patrick Hofmann provides an engineering perspective on the benefits of forecasting across impressions, requests, and revenue.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

[…] The company is headquartered in San Mateo, CA, offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom and throughout the United States. Learn more at  https://rakutenadvertising.com/. About Rakuten TV Rakuten TV is the first video-on-demand and live-streaming platform in Europe combining TVoD (Transactional Video-on-Demand), SVoD (Subscription Video-on-Demand), AVoD (Advertising Video-on-Demand) and FAST […]

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.