[…] offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit  http://www.springserve.com. About Atmosphere Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast […]

[…] and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel. com, and follow us on Twitter and LinkedIn. # # # Media Contacts: Magnite Charlstie Veith cveith@magnite.com FreeWheel Elaine Wong elaine_wong@comcast.com Investor Relations Contact: Nick Kormeluk  nkormeluk@magnite.com

[…] data and leveraging OTT’s rising popularity in the post-analogue switch-off world.  A Consumer-First Approach  The rise of new channels presents advertisers with more opportunities but also greater complexity in execution. Guy Kellaway, communications director at Nestlé Indonesia, emphasized that media strategies remain consumer-first and understanding brand objectives is key. “It is important to understand […]

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

[…] software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. Contact Kar Yi Lim klim@magnite.com

Fox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) today announced a partnership with Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform (SSP), to serve as the launch partner to power programmatic campaigns for OneFOX video inventory across the company’s leading entertainment, sports, streaming and news portfolio.

[…] process across all formats, particularly long-form, streaming video. OneFOX is a one-stop shop for advertisers and media buyers, allowing them to reach their audience across FOX’s entire entertainment portfolio. Dan also discusses FOX’s live sports advertising strategy and how the company is leveraging programmatic to help take advantage of increases in audiences that exceed forecasts.

[…] software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. Media Contact: Megan Hughes mhughes@magnite.com  203-979-4806