[…] long periods of lockdown throughout 2021. As such, advertisers are looking to capitalise on the flurry of seasonal consumer spending while the country opens up.  With e- commerce expected to play a prominent role in Australia’s holiday shopping this year, digital publishers are positioned well to maximise holiday traffic on their sites — but […]

[…] “brand safe.” We enforce baseline content standards across all our publishers, ingesting and honoring the site blocklists advertisers pass to us through their buying platforms, and providing complete transparency on where their campaigns run. In this way, ultimate control rests in the advertiser’s hands. In the end, we’re incentivized to meet advertisers’ needs, not […]

[…] in Magnite’s Los Angeles office. Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? I work as a Data Scientist at Magnite, where my responsibilities involve developing and […]

[…] consider matching your brand’s first-party data directly to publisher inventory. Partner with publishers who own the consumer relationship, allowing you to pre-qualify audiences and maximize reach without compromising privacy. This approach enables scale by prequalifying inventory and preventing lower match rates. Additionally, there are sustainability benefits, as only vetted impressions are sent to your […]

[…] in Magnite’s Los Angeles office. Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? I am the People team liaison for our Engineering division, providing guidance and support […]