[…] on the largest screen in the house, but they still struggle to see the allure and, therefore value, of CTV. The CTV ecosystem is a lot more complex than traditional media buyers are used to (as my colleague Ryan Kenney helpfully explained in this article on TVRev) and contains a bunch of players and […]

Discover how Magnite supports sustainability internally through commitments to science-based targets, partnerships, and industry groups.

With so much fragmentation within the CTV and OTT space, content object signals have emerged as a game-changer for buyers seeking to navigate the evolving landscape. We’ve previously outlined the importance of content object signals and the challenges involved with sharing such signals. As media owners increasingly embrace and expand the availability of content object […]

Ranker saw a 5% increase in spend after implementing automated wrapper management feature NEW YORK – August 1, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the […]

Magnite Streaming, Magnite DV+ SSPs and SpringServe ad server to help deliver premium ad experiences and monetise display and video inventory programmatically Kuala Lumpur, Malaysia – July 25, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that REV Media Group has selected Magnite’s full product suite to help streamline their programmatic […]

[…] We previously highlighted how our Yield optimizations enable publishers to maximize yield while maintaining the optimal user experience. Change-Fueled Programmatic Innovation Publishers have a number of key components to showcase when attracting and maintaining demand for their inventory. Whether it’s unique audiences, efficient paths to their inventory, or the promise of more sustainable ad […]

[…] to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.  For more information, please visit www.kerv.ai. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] loss of audience signals have pushed publishers to adjust their yield optimization strategies. As a result, publishers continue to explore ways to balance driving revenue, ensuring privacy compliance, and delivering superior user experiences. A key benefit of using yield optimization partners via the Control Center integration is that the costs are offset by the […]

When Magnite was born out of a merger between two large ad tech players, we committed to a strong focus on diversity, equity, and inclusion. Now, with over 900 employees, we’ve created an environment that accommodates and celebrates our diverse backgrounds and cultures. Magnite recognizes there are publishers working hard to develop media environments for […]

[…] Magnite’s São Paulo, Brazil office.  Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you to do to someone outside the industry? In recent years, explaining my job has become simpler as people are increasingly […]