A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.

Read more about how taking risks can pay off, quarantine lessons learned, as well as advice for working well with others.

Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

Here’s a closer look at streaming’s sports playing field and why measurement is the ultimate game-changer.

Yesterday, Spotify announced its new Spotify Ad Exchange (SAX) and named Magnite as a global partner for its programmatic offering. Magnite’s SpringServe will be integrated into SAX to power omnichannel advertising across audio, video, and native display for millions of people across the US, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico. Pressing […]

Prebid Analytics offers deep insights into bidder performance, auction efficiency, and revenue to optimize Prebid setups and maximize yield.

Magnite’s self-service buying solution enabled Cross Screen Media to drive incremental reach during the 2024 election WASHINGTON DC – March 19, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced an expanded partnership with Cross Screen Media following a successful 2024 election cycle. The adoption of ClearLine, Magnite’s self-service buying solution, helped […]