Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media.

2023 is set to be a pivotal year in the world of global advertising. Check out full video series here.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled its latest research study Streaming TV’s New Era: Embracing Ad-supported Streaming Across Screens in Southeast Asia.

Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.

Magnite Streaming combines power, performance and precision of streaming ads so media owners and buyers thrive, while delivering quality UX.

On the second day of Advertising Week New York 2022, Insider Inc. reporter Lara O’Reilly sat down with SVP, Advertising Sales at FuboTV, Lynnette Kaylor, General Manager at SpringServe, Joseph Hirsch, and Chief Revenue Officer at Loop Media, Bob Gruters, to discuss why their companies are hyper-focused on providing users with great ad experiences.

LADbible is using Demand Manager’s Control Center to seamlessly integrate Browsi Lite for ad personalization and increase won impressions.

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.

Here’s how the sell-side is uniquely positioned to help brands curb ad quality issues such as repeat ads and improve ad delivery.

In the face of a number of market shifts – including the deprecation of third party cookies, the power of contextual-based identity solutions, and increasing demand for privacy respecting ads – ad routers can deliver enhanced, privacy compliant and effective custom ad experiences that can help generate higher yields.