Here are five key takeaways from Magnite’s research, “Streaming TV’s New Era,” to help brands and advertisers optimize their media campaigns to seize SEA’s streaming opportunity.

At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world. 

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety

We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.

Co-founder and Former CTO of Freewheel and Former CFO of Vonage Join Board

Magnite announced a technical integration with FreeWheel to enhance the ability of FreeWheel technology users to see multiple sources of demand in one platform, across both programmatic and direct transactions.

Magnite Streaming, Magnite DV+ SSPs and SpringServe ad server to help deliver premium ad experiences and monetise display and video inventory programmatically Kuala Lumpur, Malaysia – July 25, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that REV Media Group has selected Magnite’s full product suite to help streamline their programmatic […]

Read how advertisers can leverage Captify Search Intelligence data to fine-tune their programmatic campaigns within Magnite’s CTV inventory.

Built on Magnite’s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more revenue and develop new sources of unique demand.