Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV

Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

Prebid Analytics offers deep insights into bidder performance, auction efficiency, and revenue to optimize Prebid setups and maximize yield.

Magnite’s self-service buying solution enabled Cross Screen Media to drive incremental reach during the 2024 election WASHINGTON DC – March 19, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced an expanded partnership with Cross Screen Media following a successful 2024 election cycle. The adoption of ClearLine, Magnite’s self-service buying solution, helped […]

CTV market is moving to first-price auctions. Here’s what buyers should know.

To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller teams.

Magnite’s C-Suite series provides a unique opportunity to gain firsthand perspectives on critical industry trends and strategic initiatives shaping Magnite’s core values and future. 

This partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale NEW YORK and BOCA RATON, FL – January 7, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a […]