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Magnite Announces Executive Leadership Team Following SpotX Acquisition
Appoints New Technology and Sales Leaders Effective July 1;
Strengthens Ability To Serve Clients Across All Formats, Including CTV
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Appoints New Technology and Sales Leaders Effective July 1;
Strengthens Ability To Serve Clients Across All Formats, Including CTV
Press
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced that its programmatic addressable offering enabled Travel Texas to broaden their campaign footprint across key audience segments compared to OTT alone, driving overall incremental reach and growing their consumer pool by 21-35%.
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Molotov is leveraging Magnite as their SSP & SpringServe as their ad server for their ad-supported streaming service Mango.
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Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.
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Expanded Partnership Extends Automated Advertising Capability Across Spectrum’s Linear and Streaming TV Inventory NEW YORK – June 18, 2024 – Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach®, the advertising sales business of Charter Communications, Inc., today announced an expanded partnership that enhances programmatic ad-buying access across Spectrum Reach’s extensive library […]
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Deal Creates Largest Independent CTV & Video Advertising Platform
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Magnite announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetize audiences in real-time.
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Virgin Media is leveraging Magnite’s Streaming SSP to manage and monetise its FAST inventory on Virgin TV, with tools specifically built to support premium, long-form video and high-quality viewing experiences.
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NEW YORK – October 20, 2022 – SpringServe, the leading independent TV ad serving platform, today announced that VIZIO will be leveraging the SpringServe Tiles solution to enhance the content discovery experience across VIZIO SmartCast for millions of users in the US. Building on its mission to deliver immersive entertainment through cutting-edge smart TVs and ad-supported […]
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Fox Corporation (Nasdaq: FOXA, FOX; “FOX” or the “Company”) today announced a partnership with Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform (SSP), to serve as the launch partner to power programmatic campaigns for OneFOX video inventory across the company’s leading entertainment, sports, streaming and news portfolio.