Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

Expands scope to include LATAM inventory, podcasts, and live sports in streaming NEW YORK — October 23, 2024 — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Disney have announced a two-year deal extension. As the relationship grows into its sixth year, Magnite continues to be Disney’s preferred supply-side technology partner. Disney leverages […]

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Hear from Initiative’s Carl Strum to learn how contextual data and content object signals are impacting CTV/OTT ad buying strategies.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Control Center provides one-click activation of Magnite DMP for customizable audiences and Premier Placements for premium ad formats.

Democratic campaigns, agencies, and causes can utilize TargetSmart data at scale across premium content  WASHINGTON DC – August 15, 2024 – TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, announced an exclusive partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. This collaboration, supported by Magnite’s integration with […]

Ranker saw a 5% increase in spend after implementing automated wrapper management feature NEW YORK – August 1, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the […]