Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

[…] to offer a self-serve solution that combines fully optimized media buying with comprehensive measurement and attribution. An Idealab company, tvScientific co-founders include Bill Gross, founder of GoTo. com and father of the paid search business model, Jason Fairchild, an early executive at GoTo.com and co-founder of OpenX, in addition to David Koye, a veteran […]

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

[…] Search Intelligence can reveal what audiences are looking for in real-time, and that’s revolutionary for TV. For example, a consumer searches for ‘best honeymoon destinations’ on cosmopolitan. com, ‘iPhone vs. Galaxy Camera’ on techradar.com, and then ‘NYC to Maldives’ on booking.com. Captify collects that entire string of searches, analyzes the searches, looks at relationships […]

Here are some insider tips for political agencies and advertisers to employ this election cycle to use a fragmented CTV market to their competitive advantage.

[…] audio media brand, and the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia. com for more company information.  Media Contact:  Kar Yi Lim klim@magnite.com  Investor Contact:  Nick Kormeluk  nkormeluk@magnite.com

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.

TransUnion (NYSE: TRU) and Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, are expanding their TruAudience® Data Marketplace partnership beyond connected TV (CTV)

[…] social media users widely use the open internet.  Multiple channels clearly stood out during specific times of the day – digital news during breakfast, music streaming while commuting, and OTT/CTV video streaming at night. Understanding channel usage and reach these audience segments when they are online is key to maximizing marketing outreach.  Mobile First, […]