Collaboration comes as FIFA+ continues to revolutionize and democratize the football streaming experience for fans across the globe London – January 14, 2024 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced its selection as FIFA+’s global programmatic provider. Magnite will power video and display advertising on FIFA+ across North America, […]

This partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale NEW YORK and BOCA RATON, FL – January 7, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a […]

Magnite Audiences empowers publishers to unlock the full value of their audiences while enabling brands to connect with them at scale Singapore & Mumbai – December 17, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. The solution empowers publishers […]

[…] expects that by the end of 2025, the majority of the supply will be non-addressable. Adopting solutions for non-addressable environments represents a significant opportunity to build a competitive advantage by leveraging non-addressable inventory to achieve incremental reach and cost efficiency. Yahoo’s goal is to continue to evolve our proprietary solutions, Yahoo ConnectID and Next-Gen […]

BidLink solution within Magnite’s SpringServe ad server to support WeTV in scaling programmatically Singapore – December 3, 2024 – Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory. WeTV will leverage the BidLink solution within Magnite’s SpringServe ad server […]

Study examines the impact of advertising within premium streaming content  Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]

Last April, Telaria and Rubicon Project merged to become the largest independent SSP. Over the summer, we announced our new name: Magnite. Now, we’re unveiling the rebranding of our two platforms. Meet Magnite CTV and Magnite DV+. While we’re a fully unified company, the evolving nature of the programmatic market demands two distinct product offerings. […]

[…] for extended viewing sessions—creating a highly involved audience that is open to receiving ads. Streaming TV content is high-quality, long-form programming, including: TV shows, Movies, Live Sports, News Video-Sharing Platform content is mostly user-generated and short form, including: How-to-videos, Product Reviews, Gaming Tips, Pranks and Fails Strong recall translates into purchase behavior. Streaming TV’s […]

[…] extended viewing sessions—creating a highly involved audience that is open to receiving ads. Streaming TV content is high-quality, long-form programming, including: → TV shows, Movies, Live Sports, News Video-Sharing Platform content is mostly user-generated and short form, including: → How-to-videos, Product Reviews, Gaming Tips, Pranks and Fails Strong recall translates into purchase behavior. Streaming […]

[…] “brand safe.” We enforce baseline content standards across all our publishers, ingesting and honoring the site blocklists advertisers pass to us through their buying platforms, and providing complete transparency on where their campaigns run. In this way, ultimate control rests in the advertiser’s hands. In the end, we’re incentivized to meet advertisers’ needs, not […]