Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。

[…] access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Einsteinz Communications Carlotta Vittori carlotta@einsteinz. com.au   0449 207 228

Trial campaign with French advertiser successfully reduced carbon output by 24% while maintaining strong performance LONDON – November 22, 2023 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising company, and Greenbids, an industry leader in sustainable advertising AI optimization solutions, today announced a partnership to help reduce carbon emissions generated by digital […]

[…] audio advertisers would be able to target audiences as they do in CTV, so that buying is impression-based, with 1:1 household-level targeting. Excitingly, more granular targeting is coming to the audio medium, with first-party data leading the way. User logins, in-app profiles, and personalized playlists can all give content owners a window into audience […]

A recent study from Strategy Analytics found that 51% of all households worldwide will own a smart TV by 2026. In the US alone this stat has already surpassed 70% with an array of streaming services available to keep consumers engaged and searching for more TV shows and movies to watch. With the continued adoption […]

As the gap closes between time spent with and ad spend on digital video, SpringServe’s Managed Partner Program (MPP) is enabling publishers to easily embrace and grow the programmatic video opportunity through world class ad serving tech, demand activations and complete account management.

[…] in Magnite’s New York office.  Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? My role oversees the creation of various products that help publishers and advertisers effectively […]

[…] Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Einsteinz Communications Carlotta Vittori carlotta@einsteinz. com.au 0449 207 228 1Social media users are those who use one or more of the following platforms: YouTube, Facebook, Instagram, Snapchat, TikTok or Twitter

[…] and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.   Media Contact   Einsteinz Communications   Carlotta Vittori   carlotta@einsteinz. com.au    0449 207 228  ¹MAGNA 2022 Programmatic Forecast

[…] shows and films? Base: Total respondents Source: Magnite Ad-Supported Viewership Will Likely Increase According to our research, 77% of TV viewers show a preference for ad-supported content, compared to only 23% who are willing to pay for an ad-free environment. This suggests that as more ad-supported service options become available, viewers will likely shift […]