[…] a stage where people understand that scale matters. M&A presents the fastest opportunity to achieve that scale. Ultimately, you’re either big or roadkill, and if you don’t compile quickly, you’re the latter.  Adam Singolda: What we’re seeing from the client-side is that people want to invest more with fewer companies. In a world where […]

[…] GDPR and CCPA. While third-party cookies were already living on borrowed time, Google dealt them a death blow this year by announcing it would phase them out completely in Chrome by 2022 — or at some point. With privacy concerns center-focus and the death of the third-party cookie, the future of the internet will […]

In 2024, Magnite’s global teams united to give back to their communities through impactful volunteer efforts, contributing 464 hours of significant time and energy to meaningful causes.

[…] pandemic on our business operations, financial condition, and results of operations and on the world economy; our anticipated financial performance; anticipated benefits or effects related to our completed merger with Telaria, Inc. in April 2020 (“Telaria” and such merger the “Telaria Merger”); key strategic objectives, industry growth rates for ad-supported CTV and the shift […]

Magnite announced the opening of a new office in Mumbai, which will serve as the company‘s base across India.

[…] access points into publishers while publishers can maintain business rules and interoperability with all the other demand systems needed to execute. Features like advanced deal management, advanced competition and optimizations, curated marketplaces and traffic shaping will continue to be accessed through Magnite Streaming, and spend can seamlessly move to the Streaming connection to access […]

[…] and benefits to advertisers looking to reach highly engaged audiences across all devices.  Engagement, immersion and trust Not all video environments produce the same level of engagement. Compared to other video channels, streaming TV services have the power to captivate viewers for prolonged periods of time. This is evident in the amount of time […]

[…] publishers and their supply-side partners can unlock quality, efficiency, and convenience. From Optimization to Collaboration The SPO process involves auditing supply paths, consolidating the number to reduce complexity, and optimizing the exchanges that are left. SPO criteria generally centers on Inventory access (the coverage and efficiency), transparency and quality (fees, auctions, inventory quality), and […]

You can’t manage what you can’t measure. When it comes to tracking buyer spend commitments, publishers know this all too well.  Until now, publishers have never had an easy way to track spend commitments they have with buyers. They would have to pull a report and manually analyze the data every time they wanted […]

Analyst firm recognizes company’s streaming channel strength and demand facilitation expertise New York – November 4, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, was recognized with the highest score in the current offering category of the ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The report, […]