[…] its acquisition of SpotX, creating the largest independent CTV and video advertising platform. Although CTV and video are now as important to Magnite as ever, we are committed to our roots as an omnichannel SSP: a partner that makes it easier for sellers to monetize all ad formats, and for buyers to reach audiences […]

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV NEW YORK — April 27, 2021 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released a study that surveyed over 900 American travel decision-makers about their vacation plans. The report, titled “The […]

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America SÃO PAULO, BRAZIL—April 20, 2021—Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV in LATAM: The Future Forward” report. The study of over 4,000 consumers across the region’s […]

[…] originally posted on AdExchanger on March 4, 2021. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos Wednesday, despite not saying much that’s new or noteworthy. If you believe what you read, it’s the end of the open Internet as we know […]

Across industries, open-source communities have historically emerged to expedite the progress toward a common and widely beneficial goal. In fact, Elon Musk open-sourced all the patents for Tesla to accelerate the advent of sustainable transport. As he put it, “If we clear a path to the creation of compelling electric vehicles, but then lay intellectual […]

[…] take care not to assume a second-price auction as the default. As a trusted partner of advertisers, and their agencies, looking to take advantage of the premium content, reach, and addressability of CTV, Magnite is here to help bridge the gap.  To learn more about opportunities in CTV, reach out at contact@magnite. com. Points scored

At Magnite, we are focused on how we can better serve both buyers and sellers and a key part of that is figuring out how we can bring buyers and sellers closer together. To better support this goal, we’ve recently formed the Marketplace Activation team which spearheads premium marketplace initiatives across our buyer and seller […]

[…] in Magnite’s New York office. Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside of the industry? Product Marketing sits at the intersection of the Marketing, Commercial, and Product Management […]

Auckland – January 29, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now. Following the recent launch of digital advertising on Sky Sport Now, buyers will have programmatic access to […]

[…] for extended viewing sessions—creating a highly involved audience that is open to receiving ads. Streaming TV content is high-quality, long-form programming, including: TV shows, Movies, Live Sports, News Video-Sharing Platform content is mostly user-generated and short form, including: How-to-videos, Product Reviews, Gaming Tips, Pranks and Fails Strong recall translates into purchase behavior. Streaming TV’s […]