[…] trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Kar Yi Lim klim@magnite. com (917) 658-1994

AUCKLAND –  July 8, 2022 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in New Zealand” that found sports streamers are more responsive to advertising than traditional TV watchers, with many stating they often remember the ads seen […]

Nearly two-thirds of sports fans stream live sports and nearly half of OTT users stream more content now compared to a year ago SYDNEY — July 7, 2022 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “Live and Kicking: An In-Depth Look At Live Streaming in […]

Burger King Singapore works with Magnite to drive awareness of the Rendang Burger’s comeback

[…] built on a unique source of TV data from millions of Smart TVs globally. Brands turn to our managed service and programmatic offerings to achieve incremental reach, compliment linear TV campaigns, manage frequency, find difficult-to-reach audiences and most importantly, measure outcomes. Samsung Ads provides the holistic view connecting linear, OTT, and gaming to help […]

Collaboration pairs one of the world’s largest ACR datasets with the largest independent SSP NEW YORK – June 21, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced a multi-year deal with LG Ads Solutions, the connected TV and cross-screen advertising company. Magnite will have access to LG Ads […]

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has certified Comscore, iSpot, Nielsen, Innovid, and VideoAmp across its CTV inventory to simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.

Video marketplace brings together environmentally conscious content creators, publishers and buyers to drive impact via programmatic advertising NEW YORK, June 15, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, and Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sustainable Stream, a video marketplace that connects […]

Magnite technology will be the access point for programmatic buyers NEW YORK, June 14, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected to extend programmatic automation to DIRECTV’s traditional television inventory. The initial launch will focus on VOD, with the end goal of DIRECTV enabling […]

[…] a mix of leveraging first-party data and third-party identity solutions. “We took a big step on re-architect post cookies. We now adopt identity that can interact and complement each other, including our TRUE proprietary ID, and UID 2.0 (in pipeline) for cross-platform usage of TrueID CTV, Mobile Apps, Website and E-wallet to help with […]