[…] CTV audiences skyrocket, putting an importance on acquiring content. Shkolnik also shared her thoughts on what makes a great CTV experience — including an emphasis on content — and the significance of contextual data. We also dove into some common CTV issues and how SpringServe’s Bingewatcher feature helps Future Today create a better user experience.

[…] recently worked with a premium news publisher to test ways in which they could improve their video ad revenues by replacing exchange floor rules with UPRs. By comparing the 14-day period prior to removing price floors with a 14-day period following the replacement of price floors with Unified Pricing Rules (UPRs), the publisher was […]

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.

[…] transform the face of media investment and ownership. Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are. ( www.groupblack.co) About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

[…] trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Kar Yi Lim klim@magnite. com (917) 658-1994

In a conversation with Stephan Beringer, chief executive officer at Mirriad, he tells us how Mirriad’s platform digitally inserts brands into content in post-production.

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced that its programmatic addressable offering enabled Travel Texas to broaden their campaign footprint across key audience segments compared to OTT alone, driving overall incremental reach and growing their consumer pool by 21-35%.

Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience

Hear about Primis’ ambitions to make sustainability a key part of organizational standards with efforts such as the Sustainable Stream initiative

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit  http://www.springserve.com. About Atmosphere Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast […]