Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

In this Magnite Minute, Mark Douglas, President and CEO at Steelhouse explains how CTV gives marketers more precision when it comes to reaching their target audience. Instead of using content-driven strategies to decide where to invest video budgets, data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in […]

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the […]

Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

[…] access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact Charlstie Veith cveith@magnite. com 516-300-3569 Investor Relations Contact Nick Kormeluk nkormeluk@magnite.com 

[…] driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home. Media Relations Kar Yi Lim klim@magnite. com Investor Relations Nick Kormeluk nkormeluk@magnite.com 949-500-0003 

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

[…] over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

In this Magnite Minute, Chris Signore, Vice President of Publisher Partnerships at Magnite, emphasizes the importance of maintaining a high-quality viewer experience when it comes to ad-supported CTV. Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content from audio normalization to frequency capping to prevent repetitive ads. In […]