[…] leader in the global television industry. TCL now operates in more than 160 markets around the world. The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.  Visit the TCL website at https://www.tcl.com. Media Contact: Megan Hughes mhughes@magnite.com

We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.

Magnite partners with Samsung Ads to power programmatic OTT and CTV inventory for Samsung TV Plus in India.

Exclusive integrations have maximized working media for publishers and enabled GroupM clients to realize incremental value across omnichannel media buys including CTV, digital video and display NEW YORK – (June 22, 2022) – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, and GroupM, today announced exceptional initial results for GroupM’s Premium Marketplace. The […]

Magnite (Nasdaq: MGNI), the world’s largest independent sell side advertising platform, announced today a collaboration with Samsung Ads, a leading provider of advanced TV advertising powered by the largest global source of TV data.

On the first day of Advertising Week New York 2022, Magnite’s Chief Revenue Officer Sean Buckley sat down with Disney Advertising’s SVP of Addressable Sales Jamie Power and Fox Corporation’s SVP of Data Strategy and Sales Innovation Dan Callahan to discuss creating a more unified viewing experience in TV.

Magnite (NASDAQ:MGNI), the world’s largest independent omnichannel sell-side advertising platform, today reported growth across Asia, delivering a 23% increase from H1 2021 to H1 2022 across its platform compared with the overall APAC digital advertising market’s expected 12% growth in 2022, according to Magna Global.

Our EMEA experts share our key 2023 predictions and provide guidance as you navigate the ever-changing media and advertising landscape. 

Magnite announces an expanded suite of measurement partners across EMEA to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation.

Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection.