[…] software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. Contact Kar Yi Lim klim@magnite.com

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit  http://www.springserve.com. About Atmosphere Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast […]

[…] offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994

[…] industry’s trusted system of record for media management and finance, Flashtalking, the world’s largest independent ad server and creative personalization platform, as well as Protected Media, the MRC-accredited ad verification solution for brand safety and fraud detection. Visit www.mediaocean.com for more information. Media Contact Kar Yi Lim klim@magnite.com 917-658-1994 Investor Relations  Nick Kormeluk  nkormeluk@magnite.com 949-500-0003

At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy. 

Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.

Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

[…] Tommy Sullivan, CTO at Vidio. ”It’s a unique time. Advertising is important for OTT to survive. Having advertising in our toolbox and being able to subsidize subscription components is necessary.” For agencies, this also means taking clients on a TV transformation journey to embrace new opportunities on the big screen and tailoring discussions to […]