[…] long period of 30 minutes or more, and 96% report that their viewing is intentional, meaning that they make a point of watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until […]

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

[…] to offer a self-serve solution that combines fully optimized media buying with comprehensive measurement and attribution. An Idealab company, tvScientific co-founders include Bill Gross, founder of GoTo. com and father of the paid search business model, Jason Fairchild, an early executive at GoTo.com and co-founder of OpenX, in addition to David Koye, a veteran […]

[…] and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel. com, and follow us on Twitter and LinkedIn. # # # Media Contacts: Magnite Charlstie Veith cveith@magnite.com FreeWheel Elaine Wong elaine_wong@comcast.com Investor Relations Contact: Nick Kormeluk  nkormeluk@magnite.com

On the second day of Advertising Week New York 2022, Insider Inc. reporter Lara O’Reilly sat down with SVP, Advertising Sales at FuboTV, Lynnette Kaylor, General Manager at SpringServe, Joseph Hirsch, and Chief Revenue Officer at Loop Media, Bob Gruters, to discuss why their companies are hyper-focused on providing users with great ad experiences.

[…] Nexus, all united in the vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at groupm. com. Media Contact Charlstie Veith Magnite cveith@magnite.com 516-300-3569

[…] traditional TV budgets to OTT/ CTV. What’s your view on incremental CTV growth moving into 2023?  A: As one of Indonesia’s leading local OTTs with the most comprehensive media ecosystem airing major local FTA channels, Vidio anticipated the shift way before the analogue switch-off (ASO) announcement. Compatible with over 300 device models, which have […]

[…] The company is headquartered in San Mateo, CA, offices in Australia, Singapore, Brazil, France, Germany, Ukraine, the United Kingdom and throughout the United States. Learn more at  https://rakutenadvertising.com/. About Rakuten TV Rakuten TV is the first video-on-demand and live-streaming platform in Europe combining TVoD (Transactional Video-on-Demand), SVoD (Subscription Video-on-Demand), AVoD (Advertising Video-on-Demand) and FAST […]

Quigley-Simpson selects Magnite as preferred SSP; signs upfront-style omnichannel commitment, with a focus on CTV

[…] By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. Discover more about GroupM at www.groupm.com. Forward-Looking Statements This press release contains forward-looking statements.  Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and […]