[…] Magnite’s São Paulo, Brazil office.  Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you to do to someone outside the industry? In recent years, explaining my job has become simpler as people are increasingly […]

[…] accessible, actionable and addressable, media owners can maximize the value of their audience data assets, while advertisers can continue reaching their desired audiences across channels. Simplifying the complicated In this emerging audience and identity paradigm, media owners can play a pivotal role in shifting the onboarding, activation and ultimately the decisioning to the sell-side. […]

[…] Intelligence team has two main tracks. One is the traditional Business Intelligence track, where we work with teams to source and utilize data, exposing numbers to the company with some context behind it. Our job is to translate raw data into information and put numbers in front of the people that need them to […]

As artificial intelligence continues proliferating our daily lives, companies such as global learning platform Quizlet are harnessing its power to improve user experience. Quizlet has leveraged AI in its platform since the beginning but is now also using machine learning to improve its ad experiences. We recently spoke to Amit Grover, head of Programmatic […]

[…] in the surging streaming market.  OEMs  Original Equipment Manufacturers (OEMs) can be viewed as the home screen of television.  As leading OEMs transition from hardware and device companies to entertainment companies, many seek to leverage valuable audience and ACR data, all while protecting user privacy and experience. Meanwhile, OEMs face unique challenges when it […]

[…] on the largest screen in the house, but they still struggle to see the allure and, therefore value, of CTV. The CTV ecosystem is a lot more complex than traditional media buyers are used to (as my colleague Ryan Kenney helpfully explained in this article on TVRev) and contains a bunch of players and […]

Stepping into this holiday season feels uniquely nuanced. The usual twinkling lights and festive cheer are coming against shifting consumer sentiment, a compressed shopping window, and economic variables that may reshape how—and when—shoppers hit the stores this year. Retailers and advertisers feel the impact as they navigate a landscape where adaptability is more important […]

[…] free ad-supported streaming TV (FAST) segment, are emerging as key players in the market. Niche streamers focus on delivering specific types of content tailored to particular interests, communities, or genres. It’s important to recognize that not all FAST platforms are alike. There’s a clear distinction between standalone FAST apps like FutureToday’s Fawesome, and HayStack, […]

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has released new research, “Live and Kicking: An In-Depth Look At Live Streaming” that found broad adoption of live streaming TV among OTT and CTV viewers across all age groups in Australia and New Zealand along with high receptivity to advertising.

[…] in Magnite’s New York office. Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? When explaining my job to someone outside the industry, I often start by asking […]