[…] each request. This is where automation is crucial to help publishers better manage their workflows. Automation boosts programmatic CTV Historically, large amounts of CTV ad spending has come from upfronts or as part of programmatic guaranteed deals that don’t provide the flexibility that advertisers have become accustomed to in other programmatic display channels. Whilst […]

[…] social media users widely use the open internet.  Multiple channels clearly stood out during specific times of the day – digital news during breakfast, music streaming while commuting, and OTT/CTV video streaming at night. Understanding channel usage and reach these audience segments when they are online is key to maximizing marketing outreach.  Mobile First, […]

[…] typical day in his life.  Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? My role is comparable to a sales engineer or an ad tech consultant where, […]

[…] on addressable audiences in premium environments, with private marketplace (PMPs) and programmatic guaranteed deals (PG deals) playing a large role in buying. CTV consumption habits are also comparable to audio, and audio technology is fast-evolving to solve issues such as competitive separation and ad podding. However, audio’s screen-free format and immersive listening environment make […]

[…] in Magnite’s Broomfield, Colorado office. Magnite’s Day in the Life series dives into the various people and teams that make up the world’s largest independent sell-side ad company. How would you explain what you do to someone outside the industry? I help people discover their leadership potential, regardless of their titles. We ditch the […]

[…] traditional TV budgets to OTT/ CTV. What’s your view on incremental CTV growth moving into 2023?  A: As one of Indonesia’s leading local OTTs with the most comprehensive media ecosystem airing major local FTA channels, Vidio anticipated the shift way before the analogue switch-off (ASO) announcement. Compatible with over 300 device models, which have […]

[…] deal prioritization plays a key role in impacting reach, sell-through rate, and revenue. While Prebid offers innovative and transparent solutions for header bidding, managing Prebid can prove complex. To address this, upcoming enhancements to Demand Manager’s Line Item Management Tool will streamline the setup and prioritization of deals through Prebid, helping publishers scale and […]

At Magnite we strive to provide our customers with complete awareness of the entire supply and demand landscape to facilitate better yield optimization across traditional direct and programmatic sales channels. I am pleased to announce that to help accelerate our work in that area, we have acquired SpringServe, a leading advanced ad management platform […]

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.