日本におけるライブストリーミングの現状と、日本のライブリニアOTTのポテンシャルを最大化する際のチャンスや課題について、株式会社CARTA COMMUNICATIONSブロードキャスティング・ディビジョン,マネージャーの國分 寿隆氏、Premium Viewセールスマネージャー板井 秀代志氏と対談いたしました。ライブストリーミング配信向けの適切なインフラストラクチャ整備、オーディエンスデータを効果的に使用し広告効果を促進することの重要性を中心に議論いたしました。

サッポロビール株式会社ビール＆RTD事業部メディア統括グループ デジタル担当の堀内 也実氏との対談。ROI促進におけるターゲティング、タイミング、クリエイティビティの重要性、日本のライブストリーミング領域で広告効果を最大化するための手段など、ライブストリーミングがブランドにもたらす価値や、その役割に関して議論します。

Magniteが発表した2023年のレポート「広告付きストリーミングサービスの拡大」では、国内のストリーミングサービスのテレビ視聴が、格段に普及しているという実態をご紹介しています。

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the […]

[…] efficiently maximize exposure to desired audiences across DISH and SLING TV. Through innovative platforms like addressable and programmatic, viewer measurement tools and access to custom audiences on DISH and SLING TV, advertisers employ strategically positioned, demographically targeted buys that enhance their national media campaigns. Visit media.dish. com. Media Contact Kar Yi Lim (917) 658-1994 klim@magnite.com

[…] our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in sunny Los Angeles, bustling New York City, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM and APAC.  Investor Relations Nick Kormeluk 949-500-0003 nkormeluk@magnite. com Media Relations Charlstie Veith 516-300-3569 cveith@magnite.com

[…] our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile-high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Contacts Investor Relations Nick Kormeluk 949-500-0003 nkormeluk@magnite. com Media Relations Charlstie Veith 516-300-3569 cveith@magnite.com

We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.

[…] enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile-high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Relations Charlstie Veith 516-300-3569 cveith@Magnite. com Investor Relations Nick Kormeluk 949-500-0003  nkormeluk@Magnite.com

[…] undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, the company disclaims any obligation to update these forward-looking statements to reflect future events or circumstances. Media Relations Charlstie Veith 516-300-3569 cveith@magnite. com Investor Relations Nick Kormeluk 949-500-0003 nkormeluk@magnite.com