[…] over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung. com. Media Contact: Megan Hughes mhughes@magnite.com

[…] can play alongside any genre of streaming music, be it country, dance/electronic, indie/alternative, pop, hip hop, classical and beyond. Podcast genres include arts, TV & film, business, comedy, news, sports, and true crime.  What are the benefits of programmatic audio?  Audio is a highly immersive channel that offers focused listeners an engaging, lean-back experience. […]

[…] to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness. Here are four key takeaways.  1. Monetization and user experience aren’t competing goals.  In the early days of CTV, publishers often had to choose between revenue and ad quality. However, the two have a correlated relationship. The best […]

[…] originally posted on AdExchanger on March 4, 2021. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos Wednesday, despite not saying much that’s new or noteworthy. If you believe what you read, it’s the end of the open Internet as we know […]

[…] web is over Only walled gardens will survive  A Realistic Look into the Future While currently in flux, identity will find a path forward, likely through first-party, community-driven solutions. In the future, buyers won’t necessarily be creating their own audience segments, but will still be able to identify consumers through groups assembled for them […]

As digital media continues to mature, media companies face new challenges and opportunities. At New York’s Advertising Week, Magnite took center stage, participating in a range of panel discussions on how audience behaviors, evolving technologies, and new industry standards are driving digital’s next era. Here are standout insights from AdWeek 2023. 1. An ad […]

[…] context will likely play a significant role as a pillar of addressability. Contextual as a pillar of addressability Contextual targeting is an already viable, sustainable and effective complement or alternative to identity-based addressability that fundamentally embraces the privacy-centric paradigm without any reliance on user data. Modern contextual targeting has been transformed by innovations such […]

[…] loss of audience signals have pushed publishers to adjust their yield optimization strategies. As a result, publishers continue to explore ways to balance driving revenue, ensuring privacy compliance, and delivering superior user experiences. A key benefit of using yield optimization partners via the Control Center integration is that the costs are offset by the […]

We caught up with Marshall Dungan, senior producer at SXSW’s Commercial Content department, to discuss how SXSW used SpringServe’s Inventory Router to reinvent ad delivery on their app.