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Blog

Why Captify and Magnite are Bringing Intelligent Search Data to CTV

[…] Search Intelligence can reveal what audiences are looking for in real-time, and that’s revolutionary for TV. For example, a consumer searches for ‘best honeymoon destinations’ on cosmopolitan. com, ‘iPhone vs. Galaxy Camera’ on techradar.com, and then ‘NYC to Maldives’ on booking.com. Captify collects that entire string of searches, analyzes the searches, looks at relationships […]

Press

Magnite Chosen as the Preferred Technology Partner to Enhance TELUS’ Connected TV Offering

[…] and unparalleled volunteerism have made TELUS the most giving company in the world. Together, let’s make the future friendly. For more information about TELUS, please visit telus. com, follow us at @TELUSNews on X and @Darren_Entwistle on Instagram. Media Contacts Magnite Kar Yi Lim klim@magnite.com TELUS Communications Lena Chen lena.chen@telus.com Magnite Canada Streaming Report, […]

Blog

How Publicis Aims to Improve Multicultural Marketing with its Verified Process

[…] Publicis Media, talks about the flaws in the algorithms within the advertising industry as it relates to multicultural marketing. The industry lacks a gold standard when it comes to assessing where we need to be but there is room for improvement. Jennifer discusses the verified process that Publicis has taken to evaluate the data […]

Press

Group Black and Magnite Bring Programmatic Technology and Demand to Black-owned Publishers

[…] transform the face of media investment and ownership. Group Black seeks to connect a diverse generation looking for content and experiences that reflect who they are. ( www.groupblack.co) About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats […]

Press

Hoppr, a unique CTV platform, selects Magnite as first programmatic partner in Singapore

[…] used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hoppr.com.au Why we say an advert is a ‘guaranteed view’ Hoppr’s CTV platform is installed on devices that are operated using an audience initiated control – for […]

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