[…] ads. Our audio placements happen during live gameplay – based on wherever the game publisher decides is best. Audio will start in the background, and a visual component (either a banner or our custom icon) will appear on the screen for the duration of the audio ad. The user continues gameplay while the audio […]

[…] Magnite and Roku’s shared priorities is supply path optimization (SPO), which helps deliver higher-quality impressions, reduces fees from unnecessary intermediaries, and improves transparency. Our deals with holding companies make it easier to buy Roku inventory.  In particular, the GroupM Premium Marketplace consolidates media investments within a central platform, harnessing Magnite’s deep connections with top […]

Implementation of SpringServe has helped YTV achieve revenue uplift and maximize operational efficiencies TOKYO – June, 19, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has […]

[…] time and place that make the most sense for our users is a priority; increasingly, how often users see ad messaging is even more relevant when it comes to contextual advertising. Contextual data plays an important role in ensuring that our ads resonate with the right audience in the right environment. For CTV and […]

[…] to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.  For more information, please visit www.kerv.ai. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

[…] market, TF1 PUB markets space for Indés Radios, the leading commercial offer on this medium, as well as for numerous French overseas radio stations. For further information: www.tf1pub.fr/ TF1 PUB renforce son offre de publicité programmatique en s’associant à Magnite La régie du groupe TF1 s’appuiera sur Magnite Streaming et SpringServe pour tester de […]

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America SÃO PAULO, BRAZIL—April 20, 2021—Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV in LATAM: The Future Forward” report. The study of over 4,000 consumers across the region’s […]

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV NEW YORK — April 27, 2021 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released a study that surveyed over 900 American travel decision-makers about their vacation plans. The report, titled “The […]

[…] trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact Kar Yi Lim klim@magnite. com +1 917-658-1994

44% of cable subscribers said they would cancel cable if they could get access to live streamed sports and events NEW YORK — February 16, 2022 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released a study titled “CTV Live Streaming: TV’s Next Big Moment” that found broad adoption of live […]