185 results found

Blog

Measuring Success with CTV KPIs

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Press

Magnite and Spectrum Reach Team Up To Enhance Access to Programmatic Advertising

Expanded Partnership Extends Automated Advertising Capability Across Spectrum’s Linear and Streaming TV Inventory NEW YORK – June 18, 2024 – Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach®, the advertising sales business of Charter Communications, Inc., today announced an expanded partnership that enhances programmatic ad-buying access across Spectrum Reach’s extensive library […]

Blog

Q+A: How Samsung Ads Is Unlocking CTV Growth in LATAM

We spoke to Essio Floridi, senior director of sales and operations at Samsung Ads LATAM, about the booming CTV market in the region, the challenges and opportunities for Samsung TV Plus, and how programmatic plays a crucial role in maximizing its potential. 

185 results found

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