With CTV, the landscape, the audience takes control of the viewing environment, which changes things from the traditional TV experience

Learn from Brightline how the shoppable CTV opportunity is developing with interactive ad formats that drive engagement online and in-store.

Here are four takeaways for advertisers to keep engaged with voters from now until Election Day.

Magnite introduced machine learning driven recommendations for A/B testing within its Demand Manager product.

Machine Learning Wrapper Optimization, Demand Manager’s new feature, gives publishers the tools to better optimize wrapper settings.

Magnite, the world’s largest independent sell-side advertising platform, announced the acquisition of SpringServe, a leading ad serving platform for CTV.

Industry professionals are encountering much discussion about clean rooms and privacy-enhancing technologies (PETs) as potential paths forward in this arena. Here’s a closer look at both solutions and how they can help solve for identity in a fast-changing ecosystem.

Clara, our account manager on the buy side in LATAM, takes us through a typical day in her life in Magnite’s São Paulo, Brazil office. 

Jessica, our director of product management, takes us through a typical day in her life in Magnite’s New York office. 

At Advertising Week NY 24, execs from Magnite, KINESSO, Samsung Ads, and Warner Bros. Discovery discussed the present and future data opportunities in streaming TV.