189 results found

Press

Streaming TV Ads in the UK Drive Higher Trust, Recall, and Purchase Intent According to Magnite

The study explores the impact of advertising within premium streaming content London, UK – 18th February 2025: Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today unveiled the results of its latest study, “Why Streaming TV Is a Must-Buy”, which highlights how UK audiences engage with streaming TV and the effectiveness of ads […]

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Magnite Research Finds Streaming TV Advertising Drives Better Brand Recognition and Recall Than Video-Sharing Platforms in Brazil

Streaming TV’s premium content translates into positive brand opinions and purchase behavior São Paulo, Brazil – February 11, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, unveiled its latest research report « Why Streaming TV Is a Must-Buy” in Brazil. The study was conducted using audience testing in a simulated viewing experience to […]

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Magnite Partners With Sky New Zealand to Power Programmatic Advertising on Sky Sport Now

Auckland – January 29, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now. Following the recent launch of digital advertising on Sky Sport Now, buyers will have programmatic access to the […]

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Magnite Research in India Finds Streaming TV Enhances Ad Recall, Cultivates Trust, and Drives Purchase Intent

Study examines the impact of advertising within premium streaming content  Mumbai – November 14, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled its latest research study, “Why Streaming TV Is a Must-Buy.” The research examines the impact of advertising within premium streaming content in India, revealing that ads in this […]

189 results found

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