Magnite, the world’s largest independent sell-side advertising platform, announced the acquisition of SpringServe, a leading ad serving platform for CTV.

Industry professionals are encountering much discussion about clean rooms and privacy-enhancing technologies (PETs) as potential paths forward in this arena. Here’s a closer look at both solutions and how they can help solve for identity in a fast-changing ecosystem.

Clara, our account manager on the buy side in LATAM, takes us through a typical day in her life in Magnite’s São Paulo, Brazil office. 

Jessica, our director of product management, takes us through a typical day in her life in Magnite’s New York office. 

At Advertising Week NY 24, execs from Magnite, KINESSO, Samsung Ads, and Warner Bros. Discovery discussed the present and future data opportunities in streaming TV.

Anne-Marie, our Commercial Counsel, takes us through a typical day in her life in Magnite’s New York office.

Demand Server streamlines publishers’ integration with Prebid Server with the control, insights and optimization tools to grow ad revenue.

A recap of key themes from AdWeek Europe 2022 including the future of addressability, closer ties between buyers and sellers, and much more.

BingeWatcher is SpringServe’s proprietary creative scanning product that assigns specific creative metadata attributes to each ad after scanning it, downloading it and analyzing it. The creative metadata we assign to each creative can be classified in three broad categories.

Magnite is shining a spotlight on six exceptional women who are making their mark in the ever-evolving ad tech landscape.