As niche streamers continue to build viewership and momentum, here’s why advertisers should take note. 

The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.

Find out how buyers can translate election buzz into political advertising success from Magnite, Spectrum Reach, and Powers Interactive.

With CTV, the landscape, the audience takes control of the viewing environment, which changes things from the traditional TV experience

Learn from Brightline how the shoppable CTV opportunity is developing with interactive ad formats that drive engagement online and in-store.

Diana Horowitz, SVP, advertising sales at fuboTV talks about the state of the current marketplace and where fuboTV’s focus lies.

CTV market is moving to first-price auctions. Here’s what buyers should know.

Here are four takeaways for advertisers to keep engaged with voters from now until Election Day.

Magnite introduced machine learning driven recommendations for A/B testing within its Demand Manager product.

Machine Learning Wrapper Optimization, Demand Manager’s new feature, gives publishers the tools to better optimize wrapper settings.