Streaming is accelerating in Australia, captivating consumer attention like never before. Compared to social media scrolling and swift ad-skipping – streaming viewers are immersed.

[…] used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hoppr.com.au Why we say an advert is a ‘guaranteed view’ Hoppr’s CTV platform is installed on devices that are operated using an audience initiated control – for […]

Hiroki Yoshida, CEO at PORTO Inc., shares how PORTO DSP brings greater brand value across live streaming inventory in Japan, from delivering relevant content to users to measuring effectiveness.

In a conversation with Narimi Horiuchi, Digital Ad Sales Manager at Sapporo Beer, we discussed the value and role of live-streaming for brands, including the importance of targeting, timing and creativity in driving ROI and opportunities to maximize advertising in Japan’s live streaming space.

We caught up with Carta Communications Inc’s Broadcasting Division Manager, Toshitaka Kokubun, and Premium View Sales Manager, Hideyoshi Itai, on the state of live streaming in Japan and where the opportunities and challenges are to maximize the potential of live linear OTT in Japan.

Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience

In a conversation with Stephan Beringer, chief executive officer at Mirriad, he tells us how Mirriad’s platform digitally inserts brands into content in post-production.

Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.

[…] CTV audiences skyrocket, putting an importance on acquiring content. Shkolnik also shared her thoughts on what makes a great CTV experience — including an emphasis on content — and the significance of contextual data. We also dove into some common CTV issues and how SpringServe’s Bingewatcher feature helps Future Today create a better user experience.

[…] Apple TV, Samsung Smart devices and Amazon Fire TV; smartphone platforms like Android and iOS; cable providers like Netgem TV, Metrological; and directly on the web at www.wedotv.com. What were the reasons behind the recent rebrand to Wedotv? With two different brands – W4free in the UK and watch4 for the German speaking countries […]