[…] driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home. Media Relations Kar Yi Lim klim@magnite. com Investor Relations Nick Kormeluk nkormeluk@magnite.com 949-500-0003 

[…] access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact Charlstie Veith cveith@magnite. com 516-300-3569 Investor Relations Contact Nick Kormeluk nkormeluk@magnite.com 

Magnite Audiences empowers publishers to unlock the full value of their audiences while enabling brands to connect with them at scale Singapore & Mumbai – December 17, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced the expansion of Magnite Audiences and its debut in India and Southeast Asia. The solution empowers publishers […]

[…] Challenges DOOH advertising has the power to drive brand awareness in a flexible, cost-effective way. Yet this fast-maturing medium is not without growing pains. Similar to CTV, competitive separation is something for video-centric DOOH media owners to be particularly aware of. Not only do they have to account for competitive ads in the same […]

[…] long periods of lockdown throughout 2021. As such, advertisers are looking to capitalise on the flurry of seasonal consumer spending while the country opens up.  With e- commerce expected to play a prominent role in Australia’s holiday shopping this year, digital publishers are positioned well to maximise holiday traffic on their sites — but […]

[…] expects that by the end of 2025, the majority of the supply will be non-addressable. Adopting solutions for non-addressable environments represents a significant opportunity to build a competitive advantage by leveraging non-addressable inventory to achieve incremental reach and cost efficiency. Yahoo’s goal is to continue to evolve our proprietary solutions, Yahoo ConnectID and Next-Gen […]

As sustainability ambitions grow and companies of all sizes engage in innovation and seek opportunities to drive internal efficiencies, collaboration is a key component. We recently spoke to Richard Davis, CEO at 51ToCarbonZero, to learn more about their role in creating a more efficient and sustainable media ecosystem, and why collaboration is so important. […]

Learn about Magnite’s purpose, where we sit within the adtech ecosystem, our tech stack, and the role we play in powering entertainment and information for consumers worldwide in this quick explainer video.

[…] each request. This is where automation is crucial to help publishers better manage their workflows. Automation boosts programmatic CTV Historically, large amounts of CTV ad spending has come from upfronts or as part of programmatic guaranteed deals that don’t provide the flexibility that advertisers have become accustomed to in other programmatic display channels. Whilst […]

[…] social media users widely use the open internet.  Multiple channels clearly stood out during specific times of the day – digital news during breakfast, music streaming while commuting, and OTT/CTV video streaming at night. Understanding channel usage and reach these audience segments when they are online is key to maximizing marketing outreach.  Mobile First, […]