155 results found

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Press

Magnite Strengthens Partnership with Samsung Ads to Power Programmatic Advertising on Samsung TV Plus in Southeast Asia

[…] company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung. com. Media Contact: Megan Hughes mhughes@magnite.com

Press

KERV Interactive Partners with Magnite to Deliver AI-Powered Interactive Video Ads Programmatically, at Scale

[…] to learn, explore, and transact through dynamic video, creating deeper relationships and real business outcomes for the world’s leading brands and publishers.  For more information, please visit www.kerv.ai. About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats […]

Blog

Unlocking the Potential of a Data-Driven TV Ecosystem

One of the key benefits of CTV and digital video advertising is the ability to incorporate data to enhance the impact and value for advertisers and deliver more relevant and engaging content for consumers. In order to do so in a privacy-friendly, standardized and scalable way, Magnite has joined the TV Data Initiative.  Magnite will […]

Press

TF1 PUB Strengthens Its Programmatic Advertising Offering by Partnering With Magnite

[…] market, TF1 PUB markets space for Indés Radios, the leading commercial offer on this medium, as well as for numerous French overseas radio stations. For further information: www.tf1pub.fr/ TF1 PUB renforce son offre de publicité programmatique en s’associant à Magnite La régie du groupe TF1 s’appuiera sur Magnite Streaming et SpringServe pour tester de […]

Press

Magnite Research Finds 91% of TV Viewers in LATAM Watch Streaming TV Weekly

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America SÃO PAULO, BRAZIL—April 20, 2021—Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV in LATAM: The Future Forward” report. The study of over 4,000 consumers across the region’s […]

Press

Magnite Research Finds Americans Are Actively Planning Vacation Travel and CTV is Key to Reaching Travel Decision-Makers

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV NEW YORK — April 27, 2021 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released a study that surveyed over 900 American travel decision-makers about their vacation plans. The report, titled “The […]

Press

Magnite signs agreement with NetMovies for CTV

Independent programmatic advertising platform starts managing ad placement in one of the main content distributors for Connected TV São Paulo, Brazil – July 26, 2021 — Magnite, the world’s largest independent omnichannel sell-side advertising platform, has signed an agreement with NetMovies, one of the main content distributors for connected TVs (CTV) operating in the country. […]

Press

fuboTV Selects Magnite as Preferred SSP

[…] interact with fuboTV’s live streaming experience through predictive free-to-play games, which are integrated into select sports content. Fubo Gaming Inc., a subsidiary of fuboTV Inc., expects to launch Fubo Sportsbook, a comprehensive sports entertainment experience through sports betting, in Q4 2021, subject to obtaining requisite regulatory approvals. Media Contact Kar Yi Lim klim@magnite. com 917-658-1994

Press

Magnite Expands CTV Business in India With Samsung Ads, Launches Programmatic Offering for AVOD Service Samsung TV Plus  

[…] trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact Kar Yi Lim klim@magnite. com +1 917-658-1994

Press

Magnite Research Finds 68% of CTV Viewers Use At Least One Live Streaming TV Service

44% of cable subscribers said they would cancel cable if they could get access to live streamed sports and events NEW YORK — February 16, 2022 — Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released a study titled “CTV Live Streaming: TV’s Next Big Moment” that found broad adoption of live […]

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