Auckland – January 29, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now. Following the recent launch of digital advertising on Sky Sport Now, buyers will have programmatic access to […]

Magnite will open source PPI so that publishers of all sizes can deploy, configure, and optimize their own Prebid-based header bidding solution

[…] strategy is the best way to meet your campaign objectives. Advertisers need to invest in their data strategies and closely collaborate with supply-side partners to fuel data-driven personalization. For more information on how to future-proof your audience strategy, download the Advertiser’s Guide to Audience Data or reach out to contact@magnite. com.  Download the Guide Now

[…] markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com. ### Media Contacts: Magnite Megan Hughes, mhughes@magnite.com Spectrum Reach Andrew Russell, andrew.russell@charter.com

[…] driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators unparalleled scale, reach, and personalized precision on the largest screen in the home. Media Relations Kar Yi Lim klim@magnite. com Investor Relations Nick Kormeluk nkormeluk@magnite.com 949-500-0003 

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced that its programmatic addressable offering enabled Travel Texas to broaden their campaign footprint across key audience segments compared to OTT alone, driving overall incremental reach and growing their consumer pool by 21-35%.

[…] and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel. com, and follow us on Twitter and LinkedIn. # # # Media Contacts: Magnite Charlstie Veith cveith@magnite.com FreeWheel Elaine Wong elaine_wong@comcast.com Investor Relations Contact: Nick Kormeluk  nkormeluk@magnite.com

[…] long period of 30 minutes or more, and 96% report that their viewing is intentional, meaning that they make a point of watching content they like. By comparison, 88% of social media users launch apps multiple times throughout the day, and each session is brief: 92% of users scroll quickly through social feeds until […]

At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world. 

[…] to offer a self-serve solution that combines fully optimized media buying with comprehensive measurement and attribution. An Idealab company, tvScientific co-founders include Bill Gross, founder of GoTo. com and father of the paid search business model, Jason Fairchild, an early executive at GoTo.com and co-founder of OpenX, in addition to David Koye, a veteran […]