US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the EU5 Report Streaming TV’s New Era How Ads Are Powering Streaming’s Future in the EU5 Streaming TV is changing the way audiences watch television content. Most streamers already watch content with ads and as the number of ad-supported viewers continue […]

[…] 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for the UK: Reach that rivals broadcast: There is widespread […]

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.”

[…] 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. You can download the full reports for the surveyed EU5 markets (France, […]

[…] 10,500 people across Spain, France, Germany, Italy and the UK (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for Spain: Reach that rivals broadcast: There is widespread adoption […]

[…] 10,500 people across France, Germany, Italy, Spain and the UK (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for France: Reach that rivals broadcast: There is widespread adoption […]

[…] 10,500 people across Germany, France, Italy, Spain and the UK (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for Germany: Reach that rivals broadcast: There is widespread adoption […]

[…] 10,500 people across Italy, France, Germany, Spain and the UK (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for Italy: Reach that rivals broadcast: There is widespread adoption […]

[…] 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found that not only was this growing appetite for CTV consistent across the EU5, but that respondents also demonstrated an openness to advertising in this newer media environment. Key Findings for the UK: Reach that rivals broadcast: There is widespread […]

US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the SEA Report Streaming TV’s New Era Embracing Ad-Supported Streaming Across Screens in Southeast Asia Reports available to download include the Southeast Asia Region, Singapore, Indonesia, Philippines, Thailand and Vietnam. Ad-supported streaming in Southeast Asia has reached critical mass. Viewers’ engagement […]