[…] TV industry is undergoing a seismic shift as consumers increasingly watch TV content through ad-supported streaming. Recent Magnite research found that 82% of streaming audiences in the EU5 are watching ad-supported content and this number is expected to grow.  Virgin Media FAST channels, which launched at the beginning of August, deliver premium content to […]

US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the ANZ Report Streaming TV’s New Era How Ads Are Powering Streaming’s Future in Australia & New Zealand In Australia & New Zealand, streaming services have seen tremendous growth in recent years, fueled by the widespread adoption of streaming platforms and […]

US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the Japan Report The Rise of Ad-Supported Streaming Services An In-Depth Look at Viewers’ Changing Habits In Japan Streaming services are the future of television in Japan. Over the past few years, streaming services have seen tremendous growth, driven by the […]

US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the LATAM Report The Rise of Ad-Supported Streaming An In-Depth Look at How Ads Are Powering Streaming TV in LATAM Streaming TV is the future of television in LATAM. Over the past few years, streaming TV has seen tremendous growth and […]

[…] that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden. Commissioned specifically for the Nordic market, the research builds upon Magnite’s recent EU5 study and finds that the majority (77%) of TV viewers in the Nordics demonstrate a proclivity toward ad-supported content, while 64% of streamers who pay for […]

US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the Nordics Report Rise of Streaming TV An In-Depth Look at the Future of TV in the Nordics Streaming TV has emerged as the future of TV viewing. Traditional TV viewers across the Nordics are shifting to streaming TV in similar […]

US & CA US & CA EU5 Nordics LATAM JP ANZ SEA Download the US & Canada Report Streaming Continues To Surge An In-Depth Look at How Ads Are Powering Streaming Growth in the US and Canada. The shift to streaming still has a great deal of runway remaining as traditional TV viewers continue […]

[…] tune into Rakuten TV monthly, with 95% of users watching on CTV. Ad-supported streaming is on the rise in Europe. Magnite’s recent consumer study “CTV in the EU5: The Future Forward” showed that 63% of TV viewers watched AVOD content weekly. “We are very pleased to be working with Magnite to further enable brands […]

[…] be key to ensuring continued traction and engagement with your brand as society transitions into the new norm. Magnite’s new research report, CTV: The Future Forward – EU5,  identifies CTV as an imperative for advertisers as they formulate their media buying strategies for 2021 and beyond. If you’re looking to better understand the shift […]