[…] personalization and data on top of that, that’ll be a great cherry at some point to do that.” Jill Steinhauser stressed the importance of getting the technology right and the operational difficulties of doing so. When a break occurs during a major live broadcast, immediate action is required to fill the pod with high-quality […]

[…] Technology plays a crucial role in optimising the viewing and ad experience Live sports streaming has built audiences to a scale that is attractive to brands. The right SSP and tools like Live Stream Acceleration (LSA) are vital for managing ads in live environments where audience volumes can be unpredictable and ad breaks may […]

[…] how our teams at Magnite, including my own team in Operations, work behind the scenes to ensure that ads are shown at the perfect moment to the right audience. How does your team support Magnite? Who are your closest collaborators in other departments?  The Operations team serves a diverse range of clients, including publishers, […]

[…] in this case, a Nike ad. Magnite is always striving to help media owners maximize the value of their ads and audiences. Simplifying the integrations to the right tech, Magnite continues to democratize access to the products and solutions with trusted guidance and connections to buyers to make that happen. For more information on […]

[…] for accomplishing. We recently started working with a partner that brings a major sports brand into their first programmatic CTV offering. This is an area that’s changing right now, and it’s exciting to see how beloved sports organizations are taking steps to transform their business into the future. What do you enjoy most about […]

[…] Senior Vice President, SpringServe International at Magnite. “REV Media Group is in an important phase of growth and we’re looking forward to helping support this with the right tools and technology.” ## About Magnite We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across […]

[…] diverse demand is needed to ensure a high-quality ad experience and the load on the technology is at its peak: Our industry talks a lot about the right ad, time and target audience as the trifecta of successful ad delivery. We don’t talk enough about what achieving that requires. For a sports-first live TV […]

[…] this audience presents a significant opportunity. Magnite plays a critical role in facilitating this by streamlining the process for buyers to access Roku’s inventory and reach the right viewers. In short, Magnite provides seamless access to Roku’s massive and engaged streaming audience.  Here are some of the ways Magnite helps Roku establish a more […]

[…] crucial insights into cross-publisher linear performance, allowing advertisers to identify overlaps and gaps in audience reach. This capability is increasingly vital as advertisers seek to deliver the right mix of linear and digital ads to households and gauge cross-platform performance at scale. Unlocking the Full Power of Programmatic TV With U.S. cable subscriber numbers […]

[…] technology to benefit your clients? This technology enables the delivery of highly targeted ads based on viewers’ demographic and behavioral data, ensuring that advertising messages reach the right audience, thereby increasing engagement and ROI. The automation provided by programmatic technology simplifies the buying and selling of ad spaces, reducing the need for manual intervention […]