[…] partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale NEW YORK and BOCA RATON, FL – January 7, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a […]

Magnite, the largest independent sell-side advertising company, is proud to announce its inclusion in multiple categories of Built In’s 2025 Best Places to Work awards. The lists highlight Magnite’s dedication to fostering a people-first culture that empowers employees to innovate and grow.

[…] publishers rapidly expand addressability and receive incremental gains, even where there is signal loss. That level of addressability provides marketers the confidence that they are reaching the right people effectively across touchpoints. Can you provide any examples of publishers leveraging PubLink successfully and the tangible benefits they’ve seen? Publishers that use PubLink see a […]

[…] by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Atmosphere Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About VIZIO Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements […]

[…] leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http:// www.springserve.com. About Rakuten Advertising Rakuten Advertising delivers people, performance and brand-driven ad solutions that help the world’s top brands connect with unique, highly engaged audiences – from […]

株式会社PORTO代表取締役 吉田 大樹氏との対談。ユーザーへの適切なコンテンツ配信から効果測定まで、PORTO DSPが日本のライブストリーミングインベントリにもたらすブランド価値について紹介します。

[…] View Sales Manager, Hideyoshi Itai, on the state of live streaming in Japan and where the opportunities and challenges are to maximize the potential of live linear OTT in Japan. Specifically, we spoke about the importance of having the right infrastructure for live streaming distribution and effective use of audience data to drive advertising effectiveness.

At Digiday Japan Brand Summit, Magnite’s Ken Harada caught up with Carta Communications Inc’s Toshitaka Kokubun and Hideyoshi Itai, Narimi Horiuchi from Sapporo Beer and Hiroki Yoshida from Porto Inc. about the advertising power of live linear OTT and the important role it plays in a brand’s marketing strategy.