Deal Creates Largest Independent CTV & Video Advertising Platform

[…] to leverage our omnichannel scale to truly drive better outcomes for our buyers and publishers. We’re taking a hands-on approach to ensure our buyers are reaching the right audiences and that our sellers have visibility into campaigns that complement their inventory. How will your team work with publishers and buyers? The Market Activation team […]

[…] JAPAC and EMEA to see if the challenges differ for their publishers or buyers. It’s about pressure-checking assumptions and gathering diverse insights to ensure we’re solving the right problems. Once I’ve collected all the information, I aim to synthesize it into a clear, concise output. Ad tech is notorious for information and acronym overload, […]

[…] Magnite, diversity matters. Not only because it makes our company stronger, but because empowering deserved yet underrepresented voices to have a seat at the table is the right thing to do. While in abstract terms, we are the largest independent omnichannel sell-side digital advertising platform in the world, the real force behind our company […]

Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.

[…] local digital advertisers, we’re experiencing strong interest from clients eager to get involved, and we’re incredibly grateful for the support from agencies and advertisers. “Aligning with the right partners to ensure we can package this inventory efficiently, while delivering a premium viewing experience has been critical, and Magnite has proven to be a highly […]

Major OEM to leverage Magnite’s Streaming SSP and SpringServe ad server to power programmatic execution of new ad formats New York – December 10, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising, announced a renewal of their global relationship, […]

[…] publishers rapidly expand addressability and receive incremental gains, even where there is signal loss. That level of addressability provides marketers the confidence that they are reaching the right people effectively across touchpoints. Can you provide any examples of publishers leveraging PubLink successfully and the tangible benefits they’ve seen? Publishers that use PubLink see a […]

[…] you? After I wake up and express gratitude for another day to grace this earth, reality sets in that my breath stinks, so I brush my teeth right after. Then, I usually check my Slack to see if there are any questions or concerns I can quickly address before I get to my emails. […]

In the ever-evolving world of programmatic advertising, the ability to stand out isn’t easy. Magnite, the largest independent sell-side advertising company, received the highest score in the current offering category among ten platforms evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. Setting the Standard in the Programmatic CTV Ad Space Among the factors […]