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Blog

A Buyer’s Guide to Navigating IAB Tech Lab’s New Online Video Guidelines

[…] less intrusive: With user experience high on their priority list, many publishers strategically embed these placements to capture their viewers’ attention and deliver relevant, viewable ads. Done right, OLV ads allow brands to maximize ad dollars by reaching audiences at scale while achieving their KPIs. They offer options for pre-roll, mid-roll, and post-roll ad […]

Blog

How Control Center Partners are Making Yield Optimization Tools More Accessible

[…] automated decision-making. By analyzing vast amounts of data in real-time, AI algorithms can identify patterns and trends in user behavior, allowing publishers to deliver ads at the right time and in the right context to maximize viewability. Additionally, AI-driven optimization algorithms can dynamically adjust ad placements based on factors such as user engagement, content […]

Blog

Magnite 2021 Investor Dayのハイライト

[…] the impact of negative analyst or investor research reports; our ability to attract and retain qualified employees and key personnel; costs associated with enforcing our intellectual property rights or defending intellectual property infringement and other claims; the Capped Call Transactions may affect the value of the Convertible Notes and our common stock; we are […]

Press

Shopsense AI Activates Retail Media Advertising with Magnite Across Launch Partner Paramount Global

[…] inspired shopping journeys for decades. Now, broadcasters leveraging Shopsense’s frictionless second-screen shopping experience will be able to incorporate programmatic advertising from brands looking to connect with consumers right at the point of purchase. “Building out our retail capabilities with Shopsense was a natural partnership, as we are constantly looking for ways to super serve […]

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Maximizing CTV Transparency and Efficiency With Your Ad Server

[…] oft-overlooked ally in the quest for more transparent media. To drive positive brand affinity, publishers must be able to deliver superior ad experiences in a clean, well-lit, brand-safe environment. To achieve this, ad servers play a pivotal role– and can be engaged in greater ways with the right questions to improve ad quality and impact.

Blog

En route to custom ad experiences: How ad routers can drive intelligent ad serving

[…] demand partners against an existing demand stack. The growth in supply and demand for CTV inventory and the innovations in identity solutions makes addressing and reaching the right audiences even more important. In the face of third party cookie deprecation, many solutions are emerging to solve the addressability issue. Rather than a singular solution, […]

Press

Magnite Announces Broad Support for ClearLine From A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, Nine, and Warner Bros. Discovery

[…] Performance Network.   “We welcome innovation in the media buying supply chain that brings our clients closer to high-quality ad inventory. ClearLine is a promising step in the right direction in terms of optimizing supply paths for video campaigns,” said Tom Grant, SVP Group Director, Investment Operations at Havas Media. “The buying efficiency that ClearLine […]

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