[…] “It’s been reported that 63% of all TV viewing is happening on streaming services today*. Naturally, marketers are very interested in CTV advertising, they just need the right tools. We’re thrilled to launch this new program with Magnite so that marketers can more easily engage in CTV advertising in a way that is intuitive, […]

[…] often disproportionately fewer women in leadership positions – this is the world that I’d like to change. It won’t happen overnight, but if we keep asking the right questions, driving conversations, creating a supportive and flexible workplace, we’ll be able to create an environment where everyone can succeed and feel empowered. We know you’ve […]

[…] to leverage our omnichannel scale to truly drive better outcomes for our buyers and publishers. We’re taking a hands-on approach to ensure our buyers are reaching the right audiences and that our sellers have visibility into campaigns that complement their inventory. How will your team work with publishers and buyers? The Market Activation team […]

[…] JAPAC and EMEA to see if the challenges differ for their publishers or buyers. It’s about pressure-checking assumptions and gathering diverse insights to ensure we’re solving the right problems. Once I’ve collected all the information, I aim to synthesize it into a clear, concise output. Ad tech is notorious for information and acronym overload, […]

[…] Magnite, diversity matters. Not only because it makes our company stronger, but because empowering deserved yet underrepresented voices to have a seat at the table is the right thing to do. While in abstract terms, we are the largest independent omnichannel sell-side digital advertising platform in the world, the real force behind our company […]

[…] you? After I wake up and express gratitude for another day to grace this earth, reality sets in that my breath stinks, so I brush my teeth right after. Then, I usually check my Slack to see if there are any questions or concerns I can quickly address before I get to my emails. […]

[…] Technology plays a crucial role in optimising the viewing and ad experience Live sports streaming has built audiences to a scale that is attractive to brands. The right SSP and tools like Live Stream Acceleration (LSA) are vital for managing ads in live environments where audience volumes can be unpredictable and ad breaks may […]

[…] how our teams at Magnite, including my own team in Operations, work behind the scenes to ensure that ads are shown at the perfect moment to the right audience. How does your team support Magnite? Who are your closest collaborators in other departments?  The Operations team serves a diverse range of clients, including publishers, […]

[…] in this case, a Nike ad. Magnite is always striving to help media owners maximize the value of their ads and audiences. Simplifying the integrations to the right tech, Magnite continues to democratize access to the products and solutions with trusted guidance and connections to buyers to make that happen. For more information on […]

[…] for accomplishing. We recently started working with a partner that brings a major sports brand into their first programmatic CTV offering. This is an area that’s changing right now, and it’s exciting to see how beloved sports organizations are taking steps to transform their business into the future. What do you enjoy most about […]