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Supporting Buyers’ Diversity, Equity, and Inclusion Ambitions in the Programmatic Ecosystem
[…] and Pluto. Similarly, the purchasing power of these groups should not be underestimated. For example, the purchasing power of Hispanics is expected to hit $2.6 trillion by 2025. Making authentic connections programmatically The benefits of media buying through fewer sources are well publicized, with supply-path optimization a key trend in advertising. These include the […]